10 Things a Company Can Do to Support Earth Hour
On March 28, 2009 at 8:30 pm, tens of millions of people around the world will turn out their lights
for one hour — Earth Hour—to demonstrate their concern for our living planet and send a loud
message to our leaders that they support action on climate change. Here are a few ideas for ways
your organisation can support and publicise Earth Hour:
1. Hold a contest among employees with a prize for the best ideas for reducing waste and
cutting energy consumption in your company’s daily operations.
2. Ask your business partners, suppliers and industry peers to support Earth Hour. Hang
banners and posters so that your support is visible to all who enter your offices or buildings.
3. Turn your website “go black” during the week leading up to Earth Hour; make all white
backgrounds black and all black text white. (Google did this in 2008!) Post a blurb about the
event on your homepage that links to the Earth Hour home page.
4. Hold a company-wide event or celebration for employees the week proceeding Earth Hour
and serve “green-themed” refreshments. Host an Earth Hour “lights out” party for your staff,
customers and vendors on the night of the event. Be sure to turn out at 8:30 pm local time.
5. Schedule a meeting or send an email to employees from the Chairman or CEO explaining
why the company is supporting Earth Hour and urge them to “turn out” at home. The entire
executive team, including the CEO, should pledge to participate as well.
6. Create an Earth Hour section on the company intranet where employees can post ideas for
celebrating Earth Hour and photos following up the event.
7. Hold employee contests with awards going to the staff member who recruits the most people
to sign a pledge to say they will participate or who comes up with the most creative
promotional idea for Earth Hour.
8. Ask the company cafeteria to hold a special candlelight lunch the week of Earth Hour,
featuring dishes prepared using organic and sustainably products to remind employees about
the event.
9. Create special TV, radio and newspaper ads to showcase your company’s participation in
Earth Hour and to urge others to join.
10. Issue a news release and contact news media and radio stations and tell them what your
company is doing to support Earth Hour and why.
***This is taken from www.earthhour.org
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